Sustainability Report
How do you showcase a year’s worth of sustainability progress across an entire industry? That was the challenge behind this report. I led the client-side creative and art direction for the project, guiding the visual approach and user experience while collaborating with Nimble Communications on design and production.
SuccessesTranslated complex industry sustainability data into a narrative that was easier for non-technical audiences to understand.
Established a clear visual direction early, which helped align internal stakeholders and the design team.
Successfully coordinated across multiple contributors to turn a large volume of information into a cohesive report.
LessonsAlign on story and priorities earlier. With so many possible metrics and inputs, defining the narrative upfront would have streamlined later design decisions.
Build more structured checkpoints into the timeline so feedback is consolidated rather than arriving from multiple directions.